A signature concept proving a premium studio can stay polished and executive without losing playfulness and sensory appeal.
A self-initiated concept: what if premium and playful were not opposites? Lollipop Studio is the answer, and the anchor of Tahir personal brand.
Most high-end design reads clinical and cold. The challenge was to build something joyful and human that still felt undeniably premium.
I studied confectionery, motion toys, and kinetic identities, anything that felt alive, then distilled it into one spinning candy geometry.
Swirl studies and spin tests exploring how a simple lollipop could rotate into a hypnotic, ownable brand hook.
One confident grotesque lets the playful geometry be the star without visual clutter.
Drag the handle to compare the old brand with the new identity.
"The designs stop the scroll and actually feel like us. Genuinely the best design investment we have made, playful, premium, unforgettable."